Ready to Ignite Your Next Chapter?
12 Weeks to Become a Premium Executive Coach Elite Leaders Want to Hire
Coach Catalyst is a high-touch training program that transforms you into a Premium Coach. After 12 intense weeks, you will walk away with the coaching ability and business skills to build a six-figure+ practice, without marketing yourself online
Only 50 Spots
Next Cohort Starts on [Date] in Atlanta, GA
CLIENTS POWERFULLY SERVED BY META PERFORMANCE™ COACHES
“You don’t even know how much value you can create.”
Hear what one Executive Coach shared when he joined Coach Catalyst after 9 months of ICF training.
Who Is Coach Catalyst For?
For busy professionals looking to ignite their next chapter as a Premium Executive Coach, in just 5-10 hours per week.
Business Leaders
You've spent decades building a successful career.
But in the last few years, a question started nagging you: "Is this really what I want to do for the next 20 years?" You're not in crisis, but you're at a crossroads. You want to step into a new chapter where your income is uncapped, your time is yours, and work brings you life again.
Here's what might surprise you: leaders like you succeed faster than anyone else in Coach Catalyst. You’re new to coaching, which means you don’t have unresourceful habits to unlearn. You already possess the executive presence, relational intelligence, and credibility. All you need now is the system.
Coaches & Consultants
You’ve already built a business, and it’s producing revenue.
But it’s also producing exhaustion. You’re tired of chasing clients and drained from always being the “expert” in the room. What if you didn't have to be the one with all the answers? Coach Catalyst equips you with a different method. One where the client is the resource, and your job is to extract their capacity by asking powerful questions.
Coaches who make this shift create better results, command premium rates, and finally get their energy back.
Ministry & Non-profit Leaders
You’ve spent years doing meaningful work for minimal pay, and it’s commendable.
Now, you're looking for a new path that honors the same calling without the same financial ceiling. You don't want to stop serving people. You just want to serve them in a way that also serves your family’s financial future.
Here's what we've found: leaders like you already possess some of the hardest skills to teach. Coach Catalyst equips you with the coaching tools, business skills, and community to turn those skills into a six-figure practice.
Most Programs Sell You Information & Wish You Luck
Coaching is not about head-knowledge, which is why there are thousands of highly educated, certified coaches, who…
Know all the tools, but can’t transform lives
Can’t charge more than $300 per hour
Secretly feel like an imposter
Lose clients after 3-6 months due to poor results
Spend more time marketing than coaching
Wonder if they chose the wrong career
Coach Catalyst Puts You Through Metamorphosis
What do we mean by metamorphosis?
Most programs make you a smarter version of who you already are. You walk in, absorb information, and walk out the same person with a new certificate. That's improvement, not reinvention.
As Meta Performance Coaches, we are in the business of total reinvention.
We put our clients through a process of transformation so deep, the best analogy we have for it is metamorphosis.
A caterpillar can’t transform into a butterfly by getting stronger, faster, or studying flight. The old thing dissolves, and something new emerges. The process of becoming a coach is similar. It's not something you can learn.
It's someone you must become.
That's the Coach Catalyst promise: we won’t just teach you. We will coach you to become a coach, using the same tools we use with Fortune 100 leaders, Professional Athletes, and Billionaires.
You will walk out as a confident coach whose presence, authority, and Way of Being create transformation in others.
Ready to Transform Into a Premium Coach?
12 Weeks to Paying Clients
Cohort begins [Start Date].
Enrollment closes [Close Date].
Only [X] spots available.
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Why 12 weeks?
After testing different program lengths, we’ve found this is the sweet spot. Weekend certifications give you an adrenaline rush that fades by Wednesday. 6-12 month programs are a big commitment because you never know what life will throw at you in the middle.
12 weeks is short enough to commit to FULLY, and it’s long enough to gain Premium Coaching ability and start landing paying clients.
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The biggest gap in most coach training is obvious once you see it:
They teach you coaching, but nobody coaches YOU.
We think that’s backwards. You need to experience these tools in your own life before you use them to create transformation for others. That’s why, in Coach Catalyst, you are paired with a Novus Global Coach for the full 12 weeks.
Here’s how it works. You will get weekly coaching calls done in pairs. During the first half of the call, you get coached. During the second half, your partner gets coached while you observe. This means you get coached AND see what a premium coaching session looks like, every single week.
Working with a Novus Global coach is worth the price of admission alone, but you’re getting it included in your tuition.
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Coach Catalyst includes 2 In-person Skills Labs in Atlanta, GA.
The first one kicks off the program and is mandatory. The second comes midway through the cohort and is optional.
This isn't a Zoom call where you can hide with your camera off.
This isn't a conference where you sit and take notes all day.
This isn’t a classroom, either. It’s more like a gym.
Here’s how it works. You will get trained in new coaching tools and start “lifting” with them immediately. You will split into pairs, practice coaching, get coached, and receive direct feedback on how you can improve from some of the best coaches in the world. This is how you get good, fast.
Coaches repeatedly tell us this experience marked a turning point in their lives.
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In addition to weekly coaching and in-person Skills Labs, you will get world-class training to become a Premium Coach.
The core curriculum is delivered through an online hub, where the content unlocks one week at a time. You'll learn the same coaching frameworks we use with Fortune 100 executives, professional athletes, and nonprofit leaders. Tools for vision, mindset, and strategy. You can go through it on your own schedule, but this isn't something you binge and forget. Every module comes with assignments that push you out of the hub and into real life.
You will bring your action items to your coaching call, where your coach will check in on your progress and push you further.
Expect 5 to 10 hours per week between coursework, coaching, and field assignments.
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Most coaches are isolated.
They’re taking online courses, and trying to build alone. Coach Catalyst puts you in community from day one. Throughout the program, you will have 24/7 online access to a community forum where you can ask questions, get feedback, and receive encouragement.
But these aren’t strangers on a screen.
You'll meet your entire cohort in person at the first Skills Lab.
When you meet people face to face, train together, and get coached together, something happens that a Zoom room can't replicate. You actually know each other. It starts in real life, and then the rest of the program, your cohort stays connected online.
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If you show up and do the work, you will end Coach Catalyst with paying clients.
Most programs focus entirely on coaching and leave the business side up to you. Coach Catalyst doesn't separate the two. Starting in the second half of the program, you'll run a Business Development Bootcamp. You'll create a business vision, build a pipeline, run real intake conversations with real people, practice pitching, and land clients.
The best part? We teach you how to land paying clients without building a website or posting on social media.
Those are “scaling strategies” you do not need until you have a full practice.
The coaches who show up and follow this proven system almost always create clients before the 12 weeks are over.
What Past Participants Say About Meta Performance Training
Who Are We?
The Meta Performance Institute is the training arm and sibling company of Novus Global, an elite executive coaching firm working with Fortune 100 executives, professional athletes, and some of the highest performing leaders and organizations in the world.
There is more demand for our coaching than our firm can handle.
That's why we built Coach Catalyst.
In 12 weeks, we will train you in our methodology and equip you to become a Premium Coach. You will have the coaching ability and business skills to build a six-figure practice on your own as a solopreneur.
For those who want to go deeper, it's also the first step to applying to join the Novus Global firm as an Executive Coach.
Meet Our Trainers
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Joseph King Barkley
President of MPI & Novus Global Partner
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Laura Lyng
Novus Global Executive Coach
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Joseph Thompson
VP of MPI & Novus Global Partner
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Janet Breitenbach
Executive Coach & Novus Global Partner
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David Gerber
Executive Coach & Novus Global Partner
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Laura Leffelaar
Executive Coach & Associate Director of Coaching of MPI
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Rosanna Tomiuk
Executive Coach & Novus Global Partner
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Chris North
MPI Faculty Advisor and Trainer
What Life Looks Like After Coach Catalyst
✅ You have a thrilling vision for your own life that feels bigger, clearer, and more energizing than ever before.
✅ You've uncovered the limiting beliefs and blind spots that were holding you back and adopted empowering beliefs to replace them.
✅ You trust yourself again because you spent 12 weeks making and keeping commitments to yourself and others.
✅ You've been coached by a Novus Global coach for 12 weeks, so you've experienced the transformation you’re inviting others into.
✅ You’re fully equipped with a set of powerful tools you can use to coach clients for decades.
✅ You know how to help clients craft a specific, thrilling vision that pulls them forward to achieve what used to seem impossible.
✅ You know how to uncover the invisible beliefs keeping clients stuck in the same patterns — and how to disrupt them to create breakthrough.
✅ You know how to help clients turn insight into action so they get tangible results in the real world.
✅ You know how to talk about what you do in a way that piques curiosity and creates client opportunities from your everyday life.
✅ You know how to lead a Discovery Call that serves the person in front of you, whether or not they decide to hire you.
✅ You know how to create paying clients, without building a website, posting on social media, or cold emailing strangers.
✅ You know how to stop charging per hour and package your coaching at a premium in a way that serves the client.
✅ You have a written business vision, a pipeline of potential clients, and a clear plan for how to fill your practice.
✅ You're now connected to a network of other Premium Coaches who are in your corner long after the program.
✅ You’re positioned as a Premium Coach in a world where AI is replacing commodity coaching.
What’s Your Investment?
Only $6,750
If that sounds like a lot, it's going to cost you way more than that.
The highest cost is the painful work of transformation. Showing up fully. Being honest about your vision. Getting sober about how far you are from it. Receiving feedback from coaches who aren't impressed by you and don’t sugarcoat. Holding yourself to commitments that stretch you when you don’t feel like it.
That's the real investment, and it's the reason our coaches come out the other side as Premium Coaches with paying clients.
Do you have more questions about Coach Catalyst?
Schedule a call with our team to get your questions answered and sign up for a future cohort.
Logistics
Dates: April 18–19, 2026
Schedule: 9:00 AM – 5:00 PM both days
Location: Fayetteville, GA (just south of Atlanta)
Nearest Airport: Hartsfield-Jackson Atlanta International Airport (ATL)
Meals: Lunch, snacks, coffee, and beverages provided
Lodging: A list of recommended hotels near the venue will be provided upon registration.
Don’t let logistics keep you from your next level of coaching.
Get in the room. Get trained. Create better results for your clients.
Ready to get trained?
P.S. One Last Thing…
If you’re thinking, “I don’t have time to travel for this,” ask yourself—how much time are you wasting trying to figure out how to get better on your own? How much faster could you go after 2 days of training with world-class coaches?
If you’re wondering, “Will this really be worth it?”, remember, you’re learning the same coaching tools we use to coach Fortune 100 executives, Pro Athletes, Celebrities, and Billionaires. And you’re getting it for a fraction of what they invest.
If you’re serious about your growth, you already know the answer to these questions.
Don’t let comfort hold you back.
It’s time to shake things up.
Secure your spot today.










